Advertising as a Form of Art: The Coolest Billboards


Sufficiently provocative, simple and at the same time, the original advertising was invented by the chain of fast-food restaurants Subway.

Day After Tomorrow

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. This billboard is a great example of guerrilla advertisement. The movie billboard is placed in the sea to drown. Film is about global disasters which results in the world being submerged in the sea.

The Economist

Giant light bulb turns ON when someone walks under The Economist billboard. Location of the billboard is the UK.

Oltimer restaurants

This billboard is placed over a tunnel. It is a special poster for “Oldtimer”, a big Austrian chain for motorway rest stops.

Koleston Naturals

Koleston Naturals is a hair colorant from natural ingredients. This creative billboard shows natural beauty. Billboards are placed on a road side cliff with incredible view of the sea and beautiful skyline. The woman’s hair area in the billboard is cut and it seems that a woman has different hair colours during the different phases of day and night, reflecting the variety of colors that Koleston Naturals offer.

Zhangbei Fitness

Here is another example of a guerrilla advertisement. Here is the original advertisement of Chinese fitness club.


It is one of the biggest billboards we have even seen. It is the image of German football player Oliver Kahn and it was designed for Adidas in order to promote the 2006 World Cup.


The most famous chain of fast food restaurants held an original advertising campaign in Spain. They prepared a series of blurry photos, as the brand is already very recognizable, even in such photos people manage to recognize McDonald’s.

Such advertising really attracts attention.

Probably not the best beer in the world

This is a very creative advertisement for Carlsberg beer. Probably it is the best beer in the world or probably isn`t. The company was brave enough to acknowledge customer dissatisfaction and even use it in their new advertisement company!

Fresh Salads

McDonald’s is famous for more than one creative advertisement. This beautiful ad shows the power of the word which can influence on us.

What billboard did you like the most? Write in the comments!